Genome: Unlocking Life’s Code

Permanent & touring film Installation — Smithsonian Institute — North America — NIH

Smithsonian Institution opened a new gallery at the National Museum of Natural History for the 60th anniversary of the discovery of DNA structure.  Sanan Media created the introduction film, a playful crash course on the basics of DNA and genomics, shown on two screens that form the core of the gallery.

Working with leading scientists at the National Human Genome Research Institute, taking a novel cut-paper graphic approach, foregoing traditional narration for text,  music and sound design, it was possible to create an intuitive experience that offers visitors a glimpse into the complex world of molecular biology. 

Exhibit design is by Evidence Design, fabrication is by Design & Production. Photographs of the installation are courtesy of Evidence Design.

MEDIUM

Rear Projected Film on Two Oval Screens


DIMENSIONS

8 Feet on the Major Axis


DURATION

5 Minutes